DAVID GALLAGHER
Professional profile: https://www.linkedin.com/in/dave-gallagher-10714346/
Website: www.CognitvExplorer.co.uk (psychology blog and adventure photography)
Also: www.MountainManBASE.com (adventure sports media)
Personal statement
Passionate, highly motivated and creatively driven individual with over 20 years of experience applying psychology in industry, understanding diverse areas of the discipline and associated fields including cognitive neuroscience. Considerable experience working with a range of academic institutions and networks managing a portfolio of projects across diverse academic topics, translating scientific insights into business context and communicating to non-scientific audiences. Engaging and enthusiastic writer on psychological themes with a journalistic bent http://www.cognitvexplorer.co.uk/science. Managing adventure sports media outlet, via photography/videography, writing on the psychology of adventure for national popular press.
Education and Employment
Cognitive Psychologist Consultant
CognitvExplorer.co.uk
2019 –
Creative Media Director (co-founder)
MountainManBASE.com
2019 –
Research consultant and collaborator on FONDEF project (Cortical mechanisms of attention and high altitude stress)
Biomedical Engineering department, University of Valparaiso, Chile
2018 –
Cognitive scientist, consumer research and innovation
Unilever Research and Development
1998-2019
Research assistant, human movement studies
Lancaster University (1996-1997)
MSC Psychological Research Methods
Lancaster University
1994-1995
BSc (Hons) Psychology
Lancaster University (1991-1994)
St Cuthbert’s High School
Newcastle-Upon Tyne (1984-1991)
Membership of professional bodies
Outside interests/skills
Selected publications and presentations
Granted patents:
Gallagher, D. (2018). Sole inventor - Heart bottle with hole-shuttle combo. European patent reference: EP2697127B1– this was the template for a world leading Laundry product pack design that has a prominent presence on shelves globally with billions in sales
Bayles, M.V., Benson, P, Gallagher, D and Maskell, W.J. (2017). Co-inventor - Dosing pack with shuttle. European patent reference: EP2825473B1
Papers and talks:
de Groot, J.H.B., Beetsma, D.J.V., van Aerts, T.J.B, le Berre, E., Gallagher, D., Shaw, E, Aarts, H. and Smeets, M.A.M. (2019 - submitted for publication). From Sterile Labs to Rich VR: Immersive Multisensory Context Critical for Odors to Induce Motivated Cleaning Behavior. Journal of Experimental Psychology – Applied.
Gallagher, D. (2019). Base desires: insights from the edge. SUMMIT magazine, Autumn edition. British Mountaineering Council.
Gallagher, D (2019): Exit psychology: insights from the edge – cognitive aspects of UK BASE jumping. Talk given at International Adventure Conference, Dumfries and Galloway, June, 2019
Gallagher, D (2019): A day in the life of a fast moving consumer psychologist. Applying psychology methods in industry. Talk given at Liverpool John Moores University, January, 2019
El-Deredy, W., Weinstein, A, and Gallagher, D. (2018). Cortical responses to stress. University of Valparaiso. Talk presented to Chilean Society of Neuroscience, December, 2018
Gallagher, D (2018). Designing a laundry product. Consumer methods and applications in FMCG. Invited guest lecture to Salford University Business School, May, 2018
Gallagher, D (2018). Applied psychology in industry. Talk given at Undergraduate Careers event, University of York. January, 2018
Fallon, N., Davidson, G.R., Jones, J., Stancak, A, Kirkham, T.C., Giesbrecht, T, and Gallagher, D. (2017). Multisensory drivers of holistic clean perception. University of Liverpool report for Unilever
Westland, S. and Gallagher, D (2016). Consumer perceptions of laundry stain removal. Leeds University report for Unilever
Gallagher, D. (2011). Applying perceptual principles to design concentrate packs that win on shelf. Unilever scientific report
Gallagher, D. (2008). Designing a pack for preferential pickup: Applications of visual motor perception principles. Unilever scientific report.
Ward, R., and Gallagher, D. (2007) Scene based affordances. Bangor University report for Unilever
Gallagher, D.and Tucker, M. (2007). The role of object affordances and visuomotor processes in pack selection: Experimental evidence for attentional modulation of intentional action. Plymouth University report for Unilever.
Gallagher, D. (2006). Measuring shelf impact of packaging in Italy and Argentina using a virtual supermarket tool. Unilever scientific report.
Gallagher, D. (2004). Whiteness perception in context: The effects of ambient lighting and fluorescence. Unilever scientific report.
Gallagher, D. (2004). Measuring the perception of whiteness in garments using eye-tracking. Unilever scientific report.
Hurling, B., Timmerman, T., Gallagher, D and Lisboa, P. (2003). Changing behaviour through processes of customisation and personalisation. Presented to the Unilever Corporate Research Review, March, 2003, Birmingham.
Gallagher, D. (2001). Hand-eye coordination in the shower: Implications of visual-haptic integration for pack perception. Presented at Unilever Consumer Science seminar, Aug. 2001.
Newell, F.M., Gallagher, D., Raymond, J. (1999). Standing out from the crowd: Measuring pack distinctiveness. Presented to the Unilever Food and Beverages Research Forum, Dec 1999, Colworth.
Gallagher, D (1995). Cognitive-Induced Analgesia: Attentional Processes and Meditative Chanting. MSc thesis, Lancaster University.
Gallagher, D (1994). Perceptual deprivation and human suggestibility. Undergraduate research project, Lancaster University.
Examples of my writing work
Insights from the edge_The psychology of UK BASE jumping: British Mountaineering Council SUMMIT magazine Autumn 2019 (to be published in September – this is a piece for a major outdoor periodical with the largest readership of any in the market, and for the leading organisation promoting adventure pursuits in the UK; bringing a scientific psychology perspective on extreme sports communicating cutting edge ideas about brain function to a mass audience
Exit psychology: insights from the edge – cognitive aspects of UK BASE jumping. Talk given at International Adventure Conference, Dumfries and Galloway, June, 2019
Adventure tourism in Devon (Visit Devon tourist board website):
https://www.visitdevon.co.uk/visitor-information/more-information/news/2019/5/23/gallows-pole-escaping-the-hangmans-noose-a3612
Selected blogs on my website:
On the virtues of persevering in one’s purpose in life, with reference to the Stanford University Marshmallow Effect and children’s impulsive character traits:
http://www.cognitvexplorer.co.uk/science/the-shawshank-perseverance-tunnelling-out-slowly
On the nature of ‘self’, preservation of ego, and addiction:
http://www.cognitvexplorer.co.uk/science/postscript-on-the-posterior-cingulatehell-is-an-eternity-of-chocolate-cake
The counterpoint to ‘Positive psychology’ and ‘self-help' movement - ‘Negative Psychology’ and neural basis for self-control, and mindfulness :
http://www.cognitvexplorer.co.uk/science/negative-psychology-unseating-the-self-in-the-posterior-cingulate
How virtual reality technologies can be used to change behaviours:
http://www.cognitvexplorer.co.uk/science/virtual-reality-engineering-empathy-for-changed-perspective
Academic collaborations (past and present)
Professor Tom Reilly – School of Sports and Exercise Sciences, Liverpool John Moores University
Contact details:
17, Hallfield Drive, Elton, Chester CH2 4PD UK
Email: cognitvexplorer@gmail.com; daga467@hotmail.com
Tel. : (01928) 725324
Mobile: 07772706807
Professional profile: https://www.linkedin.com/in/dave-gallagher-10714346/
Website: www.CognitvExplorer.co.uk (psychology blog and adventure photography)
Also: www.MountainManBASE.com (adventure sports media)
Personal statement
Passionate, highly motivated and creatively driven individual with over 20 years of experience applying psychology in industry, understanding diverse areas of the discipline and associated fields including cognitive neuroscience. Considerable experience working with a range of academic institutions and networks managing a portfolio of projects across diverse academic topics, translating scientific insights into business context and communicating to non-scientific audiences. Engaging and enthusiastic writer on psychological themes with a journalistic bent http://www.cognitvexplorer.co.uk/science. Managing adventure sports media outlet, via photography/videography, writing on the psychology of adventure for national popular press.
Education and Employment
Cognitive Psychologist Consultant
CognitvExplorer.co.uk
2019 –
- Offering psychology consultancy services in consumer research including experimental psychology methods and applications, literature reviews
- Specialising in digital methods for data acquisition, disruptive innovation using virtual and augmented reality technologies, Artificial Intelligence systems for consumer engagement
- Freelance writing on psychology themed subjects for popular press
Creative Media Director (co-founder)
MountainManBASE.com
2019 –
- Generation of high quality media content for extreme action sports and promotion through national media outlets and social media platforms
- Liaising with media outlets (including BBC, syndication agencies, national and regional newspapers), press and public relations spokesperson
- Adventure photography and videography, and website development
- Digital marketing, social media management and brand building including sponsorship acquisition
Research consultant and collaborator on FONDEF project (Cortical mechanisms of attention and high altitude stress)
Biomedical Engineering department, University of Valparaiso, Chile
2018 –
- Selecting and designing cognitive tasks fit for purpose to investigate effects of altitude on cognition and attention
- Marrying subjective measures to neuroimaging data (EEG)
- Conducting fieldwork tests at altitude in the Chilean Andes
- Conducting laboratory tests using altitude simulation facilities (hypoxic chamber)
- Consultation on theoretical framework for neurocognitive basis of cortical management of stress responses
Cognitive scientist, consumer research and innovation
Unilever Research and Development
1998-2019
- Managing research programmes applying fundamental science and innovative thinking and creativity to disruptive product solutions
- Understanding global consumer needs through novel methods for data capture
- Establishing partner networks across academia and in digital content agencies
- Devised product innovations based on experimental research programmes including granted patents on a world-leading global laundry product pack with sales in billions
Research assistant, human movement studies
Lancaster University (1996-1997)
-  Conducting studies into visuomotor coordination - manual prehension (reach and grasp) using motion tracking data capture systems (Macreflex)
MSC Psychological Research Methods
Lancaster University
1994-1995
- Researching facets of attention and cognition pertaining to human performance in extreme environments, cognitive modulation of cold pressor pain
BSc (Hons) Psychology
Lancaster University (1991-1994)
- Cognitive psychology focus – project work: Perceptual deprivation and personal suggestibility; Minor in Philosophy, specialising in Aesthetics
St Cuthbert’s High School
Newcastle-Upon Tyne (1984-1991)
- A-levels in English, French, History
Membership of professional bodies
- British Psychological Society
- Ergonomics Society
- Adventure Tourism Research Association
Outside interests/skills
- Mountaineering – including rope access for photography, courses attended in glacial and Arctic mountaineering, and experience at high altitude (6000m+); currently pursuing ML training qualification
- SCUBA diving – technical diving qualified on Mixed Gases and decompression to 60m; experience/courses in extreme cold Arctic/ice-diving (sub zero)
- Sailing – learning in progress
- Kayaking – recreational
- Musician – multiple musical instruments including semi-professional standard percussionist
- Adventure photography – in conjunction with MMB I am a published photographer (national newspapers including Daily Mail, Daily Express, The Times, Daily Telegraph, BBC)
- Photojournalism – writing, blogging
- Website design – CognitvExplorer.co.uk; MountainManBASE.com
Selected publications and presentations
Granted patents:
Gallagher, D. (2018). Sole inventor - Heart bottle with hole-shuttle combo. European patent reference: EP2697127B1– this was the template for a world leading Laundry product pack design that has a prominent presence on shelves globally with billions in sales
Bayles, M.V., Benson, P, Gallagher, D and Maskell, W.J. (2017). Co-inventor - Dosing pack with shuttle. European patent reference: EP2825473B1
Papers and talks:
de Groot, J.H.B., Beetsma, D.J.V., van Aerts, T.J.B, le Berre, E., Gallagher, D., Shaw, E, Aarts, H. and Smeets, M.A.M. (2019 - submitted for publication). From Sterile Labs to Rich VR: Immersive Multisensory Context Critical for Odors to Induce Motivated Cleaning Behavior. Journal of Experimental Psychology – Applied.
Gallagher, D. (2019). Base desires: insights from the edge. SUMMIT magazine, Autumn edition. British Mountaineering Council.
Gallagher, D (2019): Exit psychology: insights from the edge – cognitive aspects of UK BASE jumping. Talk given at International Adventure Conference, Dumfries and Galloway, June, 2019
Gallagher, D (2019): A day in the life of a fast moving consumer psychologist. Applying psychology methods in industry. Talk given at Liverpool John Moores University, January, 2019
El-Deredy, W., Weinstein, A, and Gallagher, D. (2018). Cortical responses to stress. University of Valparaiso. Talk presented to Chilean Society of Neuroscience, December, 2018
Gallagher, D (2018). Designing a laundry product. Consumer methods and applications in FMCG. Invited guest lecture to Salford University Business School, May, 2018
Gallagher, D (2018). Applied psychology in industry. Talk given at Undergraduate Careers event, University of York. January, 2018
Fallon, N., Davidson, G.R., Jones, J., Stancak, A, Kirkham, T.C., Giesbrecht, T, and Gallagher, D. (2017). Multisensory drivers of holistic clean perception. University of Liverpool report for Unilever
Westland, S. and Gallagher, D (2016). Consumer perceptions of laundry stain removal. Leeds University report for Unilever
Gallagher, D. (2011). Applying perceptual principles to design concentrate packs that win on shelf. Unilever scientific report
Gallagher, D. (2008). Designing a pack for preferential pickup: Applications of visual motor perception principles. Unilever scientific report.
Ward, R., and Gallagher, D. (2007) Scene based affordances. Bangor University report for Unilever
Gallagher, D.and Tucker, M. (2007). The role of object affordances and visuomotor processes in pack selection: Experimental evidence for attentional modulation of intentional action. Plymouth University report for Unilever.
Gallagher, D. (2006). Measuring shelf impact of packaging in Italy and Argentina using a virtual supermarket tool. Unilever scientific report.
Gallagher, D. (2004). Whiteness perception in context: The effects of ambient lighting and fluorescence. Unilever scientific report.
Gallagher, D. (2004). Measuring the perception of whiteness in garments using eye-tracking. Unilever scientific report.
Hurling, B., Timmerman, T., Gallagher, D and Lisboa, P. (2003). Changing behaviour through processes of customisation and personalisation. Presented to the Unilever Corporate Research Review, March, 2003, Birmingham.
Gallagher, D. (2001). Hand-eye coordination in the shower: Implications of visual-haptic integration for pack perception. Presented at Unilever Consumer Science seminar, Aug. 2001.
Newell, F.M., Gallagher, D., Raymond, J. (1999). Standing out from the crowd: Measuring pack distinctiveness. Presented to the Unilever Food and Beverages Research Forum, Dec 1999, Colworth.
Gallagher, D (1995). Cognitive-Induced Analgesia: Attentional Processes and Meditative Chanting. MSc thesis, Lancaster University.
Gallagher, D (1994). Perceptual deprivation and human suggestibility. Undergraduate research project, Lancaster University.
Examples of my writing work
Insights from the edge_The psychology of UK BASE jumping: British Mountaineering Council SUMMIT magazine Autumn 2019 (to be published in September – this is a piece for a major outdoor periodical with the largest readership of any in the market, and for the leading organisation promoting adventure pursuits in the UK; bringing a scientific psychology perspective on extreme sports communicating cutting edge ideas about brain function to a mass audience
Exit psychology: insights from the edge – cognitive aspects of UK BASE jumping. Talk given at International Adventure Conference, Dumfries and Galloway, June, 2019
Adventure tourism in Devon (Visit Devon tourist board website):
https://www.visitdevon.co.uk/visitor-information/more-information/news/2019/5/23/gallows-pole-escaping-the-hangmans-noose-a3612
Selected blogs on my website:
On the virtues of persevering in one’s purpose in life, with reference to the Stanford University Marshmallow Effect and children’s impulsive character traits:
http://www.cognitvexplorer.co.uk/science/the-shawshank-perseverance-tunnelling-out-slowly
On the nature of ‘self’, preservation of ego, and addiction:
http://www.cognitvexplorer.co.uk/science/postscript-on-the-posterior-cingulatehell-is-an-eternity-of-chocolate-cake
The counterpoint to ‘Positive psychology’ and ‘self-help' movement - ‘Negative Psychology’ and neural basis for self-control, and mindfulness :
http://www.cognitvexplorer.co.uk/science/negative-psychology-unseating-the-self-in-the-posterior-cingulate
How virtual reality technologies can be used to change behaviours:
http://www.cognitvexplorer.co.uk/science/virtual-reality-engineering-empathy-for-changed-perspective
Academic collaborations (past and present)
Professor Tom Reilly – School of Sports and Exercise Sciences, Liverpool John Moores University
- Cognition in extreme environments; Co-author on grants between 2004-2007 (BBSRC, ESRC, Wellcome Trust, Leverhulme Trust)
- Cognition in extreme environments, lab and field based (high altitude S American Andes); consultancy/collaboration on FONDEF grant project (~£140,000 funding by Chilean government research council - ); industry sponsored PhD student supervision
- Intelligent Artificial Agents in consumer engagement (multimillion pound DFID Transform project in Africa combining industry, academia and partner agencies)
- Mental workload, neuroimaging (fNIRs) – collaboration on grant application; joint supervision of U/G student team project (digital app creation)
- Visual psychophysics, laundry stimuli perception, colour science and imaging of visual stimuli, visual display screen and stimulus presentation applications for experimental studies; uses digital devices for consumer experimental studies (various collaborative projects)
- Applications of virtual reality technology for consumer research (industry supervision and business context of challenge for U/G research project)
- Multisensory perception including neuroimaging, olfactory perception, visual perception of laundry stimuli; behavioural economics and decision making; mentoring of various PhD students through strategic partnership between Unilever and UoL
- Virtual reality and multisensory integration, perceived effort in consumer laundry context (collaborative project, paper submitted for publication JEP-Applied)
- Object affordances, consumer attention, product design (numerous collaborative industry projects)
- Object and scene based affordances (relating to shopper attention and packaging) (project feeding into eventual patent of pack design)
- Visual psychophysics in relation to laundry stimuli perceptibility (various industry collaborative projects)
- Motor affordances and kinematics of grasping product packaging (project feeding into eventual patent of pack design)
- Object affordances for shopping/pack design attention capture (collaborative project)
- Colour science, colour modelling for visual attention in shopping behaviour and purchase decisions (collaborative project)
- Multisensory integration with respect to consumer laundry experiences (time spent in lab at Oxford)
Contact details:
17, Hallfield Drive, Elton, Chester CH2 4PD UK
Email: cognitvexplorer@gmail.com; daga467@hotmail.com
Tel. : (01928) 725324
Mobile: 07772706807